Qualtrics X4 Kicks Off in Salt Lake City — CEO Zig Serafin Demonstrates Next-gen of Experiences

The event kicked off Wednesday, May 1 with a keynote from Qualtrics CEO Zig Serafin;
Headline speakers include former First Lady Michelle Obama; NBA Hall-of-Famer, investor and
philanthropist Dwyane Wade; and eight-time World Cup Champion, Olympic gold medalist,
entrepreneur, and philanthropist Lindsey Vonn

Qualtrics X4 Summit is now officially live. CEO Zig Serafin announced the start of event, addressing 10,000+ attendees. At the X4 mainstage event, Zig is accompanied by AI leaders and CX champions including Porsche CMO Robert Ader, OpenAI CTO Mira Murati, American Express CEO Steve Squeri, Delta CEO Ed Bastian, Hilton President and CEO
Chris Nassetta, and others.

Making Business More Human

Qualtrics, the leader and creator of the experience management category, today announced the official kickoff of X4®: The Experience Management Summit. The world’s largest gathering of experience management (XM) professionals is taking place May 1-3 at the Salt Palace Convention Center in Salt Lake City.

The X4 mainstage program will begin with a keynote from Qualtrics CEO Zig Serafin.
“We have a fantastic line-up of visionary leaders who will inspire and prepare everyone at X4 to
improve the experiences at their own organizations,” said Qualtrics CEO Zig Serafin.


Zig added, “X4 is a can’t-miss event for executives, thought leaders and experience management professionals who are unlocking growth by creating emotional connections at scale with their customers and employees.”

Visionary Leaders Bring Experience Management to Life on the Mainstage

Joining Serafin in the mainstage lineup are Qualtrics founder and Co-Chairman Ryan Smith,
Qualtrics President, AI Strategy Gurdeep Singh Pall, Porsche CMO Robert Ader, Delta CEO Ed
Bastian, OpenAI CTO Mira Murati, Hilton President & CEO Chris Nasetta and American
Express CEO Steve Squeri. These leaders will share their insights on the critical role experience
plays in business outcomes, and how they are leveraging new technologies to understand and
connect with their customers and employees.

Photo: CEO Zig Serafin, opening keynote at X4 Summit (source: Sudipto Ghosh)

Attendees will hear inspirational stories from other incredible leaders, including:

  • A moderated conversation with former First Lady Michelle Obama
  • NBA Hall-of-Famer, investor and philanthropist Dwyane Wade on developing a
    championship mindset
  • Eight-time World Cup Champion, Olympic gold medalist, entrepreneur, and
    philanthropist Lindsey Vonn on overcoming adversity and digging deep to find what
    drives you
  • New York Times best-selling author Morgan Housel, whose books have sold more than 5
    million copies worldwide, on how the more things change, the more they stay the same
  • The Backstreet Boys will close out X4 with a special performance of their legendary pop hits.
  • 60+ Breakout Sessions and 80 Customer Speakers

X4 will feature more than 60 breakout sessions across tracks designed for attendees focused
on Customer Experience, Employee Experience, and Strategy & Research, as well as
specialized industry tracks for Education, Government, Healthcare and Financial Services.

Sessions will feature world-class thought leadership from the XM Institute™ and Qualtrics
subject matter experts. Product demos, roadmap sessions and an expert-staffed help desk will
also be available for X4 attendees. On Friday, attendees have the opportunity to attend XM
Basecamp Live hands-on training and certification, to unlock more value from their experience
management programs and become certified in XM.

Eighty customer speakers from leading brands will share how they use experience management to deliver exceptional experiences for their customers and employees, including: adidas, Ally
Financial, Carrier, Cirque du Soleil, Cisco, DISH, DoorDash, Driscoll’s, Indiana University,
Johnson & Johnson, Kickstarter, Lumen, Mass General Brigham, Mayo Clinic, Owens Corning,
Shake Shack, Stanford Health Care, Toast, United, US Department of State and more.

Hear from Diamond sponsors on how they are using experience management to build lasting connections with their customers and employees:


EY Americas Customer Technology Leader Jantzen Bridges will moderate a
cross-industry panel with Fortune 500 leaders to discuss how to transform customer
feedback into actionable insights that drive strategic decision-making and revitalize
customer experience (CX). EY’s Geoff Vickrey, Americas Technology, Media &
Entertainment and Telecommunications (TMT) Consulting Leader, will lead a roundtable
discussion with Manuvir Das, Head of Enterprise Computing at Nvidia, to explore the
balancing act of integrating AI while maintaining exceptional CX and employee


commonFont elevates experience through expert advisory and
technology services, including innovative solution design, consultation, implementation,
and managed services. At X4, commonFont will present insights on rethinking the
purpose and practice of feedback in the AI era. Their approach bridges human and
machine intelligence to help the world’s top companies understand and delight
customers and employees.

Bain & Company

Prepare your organization for a new era of customer experience innovation. Join Bain & Company experts, Rob Markey and Bhavi Mehta as they reveal how AI, ML, and predictive modeling can revolutionize feedback collection, overcoming survey-fatigue to deliver actionable insights at every stage of the customer journey.

Thank you to all sponsoring partners including: AWS, Farlinium, Walker, WorkJam, Deloitte,
BHN Rewards and Merkle.

For more, follow the event hashtag, #QualtricsX4, and visit www.qualtrics.com/x4summit.

Qualtrics, the leader and creator of the experience management category, is a cloud-native
software platform that empowers organizations to deliver exceptional experiences and
build deep relationships with their customers and employees. With insights from Qualtrics,
organizations can identify and resolve the greatest friction points in their business, retain
and engage top talent, and bring the right products and services to market.

[To share your insights with us as part of editorial or sponsored content, please write to [email protected]]

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